The Great British Bake Off's Nadiya Hussain has teamed up with Next to release an exclusive headscarf collection.
The author and TV presenter, 37, has launched a new range of headscarves and turbans in collaboration with the fashion retailer.
The beloved media personality has also selected her favourite pieces from Next's womenswear in her own Spring edit.
Here's what the Star Baker had to say about launching her own collection and how you can own it for yourself.
Bake Off's Nadiya Hussain launches headscarf collection with Next
Speaking about why she chose to collaborate with Next on the collection, Nadiya said: “As someone who has worn headscarves as young as my early teens, finding headscarves on the high street has always been a struggle. Of course, I could go to my local area, where buying headscarves was never a problem, but that became two separate trips that had to be accounted for.
"To be able to go to one shop and buy everything you need is a total luxury. Shoes, clothes, underwear, coat, and scarves, that’s a big deal. I have always loved shopping at Next because I can get everything, I need in one place, and now even my scarves. That’s going to be liberating for many people out there, I just know it.”
The TV chef chose neutral tones instead of bright colours for the colour palette or her range.
Explaining her choice, she commented: “I love wearing bright scarves, but I love neutral tones that compliment all of our skin tones, so I picked colours that will compliment every outfit and every skin tone. Neutral tones are great as they become an extension of what you are wearing.”
The collection features a variety of prints and patterns with the TV presenter being involved in every step of the design process.
Nadiya added: “I have been there creating and part of the design process at every stage, from colour to fabric and size so we can get a scarf that is hard-wearing, beautiful, complementary and versatile.”
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The popular baker wanted her collection to reflect how many ways a headscarf can be styled, with Nadiya's own headscarf choice often decided by her mood.
The 37-year-old said: “I choose my headscarf for the day dependent on what I’m doing. If it’s a busy day, I wrap and go. If it’s a more chilled day I like to take my time and wear something flowy. It can also depend on where I’m going, what mood I’m in and what I’m wearing. My headscarf is an extension of me, just like hair, but not hair.”
Follow Next's social media channels to see Nadiya model how to style a headscarf in up to 4 different and stunning ways.
“I wanted to show you four ways I like to wear scarves, but there are so many different ways of wearing them. The more you experiment, the better you get at tying the scarf and feeling confident. I also love wearing the scarf as a neck scarf too, as it’s soft, comfortable and not suffocatingly big like some scarves can be.”
You can shop Nadiya's Spring edit with Next via the Next website.
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