Ofo has officially launched its trial in Richmond, with 50 bikes dispersed throughout the borough on Monday (April 30).
A spokesman said the number will increase to 200 in the coming weeks.
Cyclists will be able to rent the dockless bikes for 50p per half hour, with a maximum daily cap of £5.
The schemes no longer require docking stations as the technology can be directly built into the bikes, which can be located using an app and rely on a wheel lock which is opened with a code.
When finished, cyclists can relock the bikes and leave them in any area the pilot is in operation.
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