Shocked drivers have hit out at the company which owns the controversial bus lane in Hounslow after it was revealed it has scooped more than £100,000 in fines.

But Blenheim Norwest says it is considering putting in extra signage following last week's outcry from motorists, who have been served with penalties after driving along the road outside Asda at the Blenheim Centre.

Last week, drivers accused the company of deliberately putting up signs that were too small, insufficient in number and poorly placed in order to make money from subsequent fines.

Now they have been appalled to discover that, since the cameras were installed in June, 1,411 penalty notices have been issued, with 67 being cancelled due to the vehicles being stolen or unregistered.

Hounslow driver Anita D' Souza, said: "I am absolutely surprised, although we always knew it was a money-making scam.

"They said there was "ample" signage - there are that many that 1,000 people couldn't see them.

"They should have got the message that the signage wasn't right when so many drivers were falling into the trap.

There's nothing really happening at the centre except Asda, so this is obviously the quickest way of making money."

Mrs D'Souza maintained that, in spite of the fact that her fine, which rose to £125 after she refused to pay within two weeks, has been reduced to the original amount of £75, she will not pay up but will fight the matter in court if necessary.

Ray Daniel, managing director of Blenheim Norwest, said he was currently reviewing the situation.

He said: "The Blenheim Centre manager has met with a council officer and it has been agreed that the council are going to explore what, if any, additional signage could be used to further enhance the visibility of the existing notification.

"Further measures that could be introduced to make drivers aware of the bus lane status of the link road through the Blenheim Centre will also be investigated.

"We shall be working closely with the council to bring this to an early conclusion."

A spokesman for the council confirmed the meeting, saying: "As it stands, the signage they have is adequate. However, our advice was it would be more helpful to motorists if it was placed at locations well before you come to this road.

"It is not our responsibility to enforce any rules on signage, as this matter is about a private road and not a public one."

Although one motorist has reported having her fine overturned, Mr Daniel said it was done so on health grounds.